Show More

Product Development on the world's toughest bowtie collab between Hand-Eye Supply x PINO Menswear.

CLIENT

CORE77

 

LOCATION

Portland, Oregon + pop-ups in L.A., NY, SEA, PDX.

PROJECT

Hand-Eye Supply x PINO Menswear Bowtie

ROLE

Art Director/Strategy: Christine Taylor

Product

The Portland Craftsman Bow Tie: a limited edition, 100% USA made, tough as nails accessory for stylish workers and players of all stripes. Designed by me, executed by PINO of Portland, OR, and made from workwear-grade Mt. Vernon Mills Pointer Brand 100% cotton brown duck fabric, bound with green stitching and fortified with solid brass snaps in the rear, it sold for $75 each.

Insights

• We respect a man and woman who can rock a bow tie and look like a badass.

• Bow ties are back in a huge way.

• All the major men’s retailers have seen a spike in bow tie sales.

• Millennials, Hipsters and Generation Y are dressing better than their parents. 

• People are busier than ever and want to look good, while being effortlessly fashionable.

• Size matters. Too big and it becomes goofy, too small and you have the same result.

• Men have strong thoughts on bow ties; you either love them, or you hate them.

• According to the Bow Tie Aficianado, women smile when they see a bow tie on a man.

• Women are in to men with confidence & modern men are into confident women.

• Women are also in to women who wear bow ties.

• Maker men and women need dressing up to be made easier.

• The Creative Class appreciate quality products that are durable and tell a story.

 

Wearing a bow tie requires two essential components:

1) Opportunity

2) Confidence

Previously there have been four types of bow ties:  

1) The Self-Tie

2) The Pre-Tied

3) The Clip On

4) The Button Back

Solution

I designed a bow tie that uses brass snaps and durable cotton duck, in a classic identifiable workwear color with a subtle, but noticeable, statement stitching in Grass Green (a nod to the NW).

Results

• Sold out of inventory

Brand awareness:

• At our NY pop-up inside Blu Dot

Core77

Oregon Live

Portland Made

Here's What I Did

bowtie
supaduck
How-To-Tie-A-Bow-Tie
Art Direction Book 02

ABOUT

Hi, I'm Christine! I specialize in brand creative & communications. This website features my case studies. You can see more of my photography art direction here: www.christinetaylorphoto.com

CONTACT

@ChristineTaylorCreative

hi[at]christinetaylor-creative.com

  • Black LinkedIn Icon
  • Twitter