ECommerce art direction for custom apparel brand Frazier + Wing.

CLIENT

Frazier + Wing

LOCATION

Portland, Oregon

PROJECT

eComm

ROLE

Art Director: Christine Taylor

Challenge

Create a quiet, artful, and consistent visual narrative and a sustainable marketing plan for Frazier + Wing a popular Portland bespoke 'slow fashion' brand.

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Insights

• Slow fashion is a status given to retailers who produce long-lasting clothing that are not designing collections in response to quick-changing fashion trends.

• The slow fashion retailer is focused on quality materials, classic design, and multi-seasonal use.

• 15-29 year-olds are the fastest growing fashion consumer demographic.

• We are in a new era of fashion consumers, one involving awareness regarding the consumer decision processes and human stories shown in original content.

• Demographics are not the only relevant way to identify a brand anymore.

 

• The slow fashion buyer is interested in brands that take into account their values, interests, and lifestyles.

Here's What I Did

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